Consuming Life
We live in a ‘society of consumers’, whose supreme value is the right/duty to the ‘pursuit of happiness’ – an instantaneous and constant happiness that does not derive so much from the satisfaction of desires as from their quantity and intensity. Yet, says Bauman, compared with our ancestors we are not happier: rather we are more alienated, isolated, often oppressed, exhausted from frenetic and empty lives, forced to take part in a grotesque competition for visibility and status, in a society that lives for consumption and transforms everything into commodities. Still, we continue to play the game and fail to rebel, nor do we feel any impulse to do so. Penetrating, lucid, prophetic, Zygmunt Bauman calls on each one of us to rethink the sense of impotence that grips us.